FYI PLAY IT SAFE

About Us

Welcome to FYI play it safe – your trusted partner in ensuring the online safety of your children.

We understand the challenges that come with parenting in the digital age, and we're here to empower you with the tools and knowledge needed to navigate the ever-evolving digital landscape.

Meet Rachelle

CEO and Founder of the AI-powered monitoring app, FYI play it safe

Rachelle Kruger, a devoted mother and tech enthusiast, founded FYI play it safe to address the pressing need for a comprehensive solution to ensure her daughter’s online safety. What began as a personal endeavour evolved into a ground-breaking innovation, offering a world-first functionality that monitors all apps across a child’s device. Rachelle’s commitment to creating a solution for her family has now become a pioneering tool, helping parents worldwide navigate the digital landscape and safeguard their children online.

Read Rachelle’s full bio in this interview.

“I wanted to develop an app that would protect our children online, alert parents when there is something to worry about, but at the same time respect our children’s privacy.”

Rachelle’s passion extends beyond the development of the FYI play it safe app. Engaging in podcasting and insightful educational talks, she uses these platforms to delve deeper into the challenges faced by tweens and teenagers in the online world. Her commitment to understanding these issues is evident in her upcoming book, based on candid and anonymous conversations with tweens and teens. Through her work, Rachelle aims to provide parents with valuable insights, empowering them to be more informed about not only the risks their children face, but their real digital experiences.

“What’s important for parents is to become empowered and knowledgeable. We need to understand tween and teen digital spaces better, we need to be clear about risks and threats, and we need to be proactive when it comes to helping our children stay safer online.”

OUR MISSION

FYI play it safe’s mission is to monitor the content of children’s online communication and other online activity

FYI play it safe provides pro-active alerts to parents or guardians of potential signs of cyberbullying, depression, self-harm, suicidal ideation, online predators, or when they engage in adult content.

Sip The Tea

Our podcast, where we spill the tea on the digital lives of today's teens!

Educational talks

Rachelle offers her insightful talks at school or parenting events

Other resources

A family online ecosystem

A Family Online Ecosystem of Safety involves a multifaceted approach to ensure the well-being of each family member in the digital realm.

This includes AI-powered monitoring tools like FYI play it safe, parental controls, screen time, open communication, education on online risks, customization of safety settings, regular check-ins, strategic device placement, cybersecurity measures, continuous learning about the digital landscape, and encouraging positive online engagement. It’s a dynamic strategy that evolves with the changing digital landscape to foster a secure and responsible online environment for the entire family.

Join us in creating a safer digital environment for children worldwide. FYI play it safe is not just an app; it’s your digital ally in the journey of parenthood. Trust us to help you navigate the digital realm, empowering your family to make informed choices and embrace the positive aspects of the online world responsibly.

The Tech Behind FYI play it safe

Our advanced software utilises cutting-edge artificial intelligence, machine learning, and aspect-based sentiment analysis to monitor your child’s online activity across multiple Android devices.

Drawing on constantly updated international datasets to identify relevant flagged items, triggers, and warning terms/content, it ensures privacy for your child while providing proactive alerts to parents.

The system dynamically tracks all content, from social media to in-game interactions, helping parents address potential risks promptly. This comprehensive approach combines advanced strategies and solutions, minimising the risks of exposure to harmful content.

Our Partners

We partner with others who also work hard to keep our children safer online.

Elliott Kotze

Meet Elliot, Counselling Psychologist & Podcast Co-host Elliot is a dedicated psychologist specializing in working with queer, transgender, and neurodivergent individuals, primarily young adults and adolescents.

Passionate about exploring issues of sexuality in a safe and affirming space, Elliot extends support to those who feel different—whether due to disability, unique thinking, or distinctive relationship dynamics. With a focus on creating a nurturing environment, Elliot is here to guide and assist anyone on their journey toward understanding and acceptance.

“We’re thrilled to announce that Elliot, our empathetic psychologist, will be co-hosting the upcoming podcast series, Sip The Tea 2, alongside Rachelle. Bringing a wealth of expertise and a supportive approach, Elliot is ready to delve into insightful discussions, providing valuable perspectives on mental well-being, relationships, and more. Get ready for engaging conversations that aim to empower and enlighten!”

SaveTNet Cyber Safety

SaveTNet Cyber Safety aims to save lives by creating awareness for responsible digital engagement.

We do this, by offering a NETwork of support through partners and SaveTNet is the first point of reference for people who need cyber safety information or help. In this way, SaveTNet also helps to fight the dark side of the web, by adding support to the group who is fighting digital pornography, human trafficking, sexual grooming and other related issues. We love practical solutions and support what FYI play it safe offers parents and their children.

Not My Kid

’Not My Kid’ is dedicated to empowering parents to keep their children safe online while preserving their childhood.

Jen Hoey founded ‘Not My Kid’ following her personal experience with her daughter’s encounter with a predator via an online game. With her daughter’s permission she has since come forward and shared their story. In addition, she has thrown herself into educating herself about the harms children can face when left unsupervised online with a particular passion for the prevention of child exploitation. Read more about ‘Not My Kid’ and the services Jen offers by following the link in the logo. “Not My Kid” firmly believes in collaborating with other professionals and is excited to be forming a partnership with FYI Play It Safe.

Cyber Hero

We are a Community Interest Company and our aim is to protect young people from potential digital dangers through advice, educational workshops and e-safety guidance.

Our resources have been specially created for parents and educational facilities.